Operation:Reinbeer
Since 2019, we’ve collected toys for Project Elf, a Windsor Locks Social Services program that helps distribute toys to local families in need.
In 2023, BrewHeads Entertainment joined the effort and introduced us to a more custom approach of adopting specific families in town. Social Services provide “Wish” and “Need” lists complete with clothing sizes, favorite colors & favorite characters so we can provide practical items alongside the fun toys.
Each year, our tremendous Luppoleto community steps up to the challenge and, each year we are blown away by the truckload of gifts we get to deliver to Social Services to support families right in our community. We hope to continue that tradition this year and for years to come!
Key Dates
Operation Reinbeer Kickoff (11/28/2025) Mission Cards detailing the various wishlist items will be available for pickup + special themed trivia!
Ugly Sweater Party + Toy Drive (12/17/2025) Wear an Ugly Sweater for a chance at prizes + bring your unwrapped gifts and enjoy beer specials, great food & festive music!
Mission
Your Mission, should you choose to accept it, is to..erm.. pickup a Mission Card at the Taproom. Each card has a specific item (Doll, Slime, Pants, Shoes, etc..) along with a profile for the particular “Reindeer” we are helping. Once you return your mission card to the brewery you’ll get a coupon for a pint on us as a Thank You! Plus, if you bring your unwrapped gift to our Ugly Sweater Party, you’ll get a coupon for the Fat City Kid Food truck Too!
Teams
To make things interesting, we’ll have a friendly competition between Team BrewHeads and Team Luppoleto to see which group can collect their gifts the quickest. So if you want to support a specific team, be sure to select your “Mission Cards” carefully! The winner is ultimately the families – cuz whoever wins can divert the balance of their support to the remaining gift needs.
I mean, but ultimately, we wanna win, right TEAM LUPPOLETO?
Mission Accomplished
The Finale for Operation Reinbeer will be the Ugly Sweater Party. You can bring your unwrapped gifts in anytime before December 17th, but mark your calendars for the party if you want to celebrate together.
FAQ’s
I am sure I didn’t perfectly explain this so as questions emerge that help clarify I will add them here…
Q: Why don’t you do this as a digital wishlist?
A: Many reasons. For starters; we’d love for you to support local shops when possible instead of just using Amazon for everything. No shame. We want you to have a chance to shop small rather than bake-in a big-box retailer for convenience. But more importantly, online-wishlists would require us to pre-select specific items and that kinda takes the fun out of it, doesn’t it?
Q: Should we wrap the gifts?
A: No. Even though it seems like it would be helpful, WL Social Services has asked that items remain unwrapped.
Q: Why are their typos in the intercepted Letters to Santa?
A: Why are their typos in the intercepted letters to your MOM! deep breath Sorry, that was uncalled for. Um. Obvioulsy, they were written by kids so…yeah…kids make mistakes.
Q: Why would you try to intercept North Pole Communications in the first place?
A: That’s classified.